AI-Powered Digital Marketing

What you'll be able to do

• Define the audience and message for any product or service
• Write ads and content that drive engagement and sales
• Launch Meta, Google and TikTok campaigns and manage the budget
• Read ad reports and see what is working
• Use AI for ideas, design and analysis
• Finish with a full campaign for your portfolio

Curriculum

1. 1 Strategy and audience

   • Market and competitor research
   • Customer persona and buying journey
   • Message and offer
2. 2 Content and copywriting

   • Hooks and headlines that stop the scroll
   • An AI-built content calendar
   • Fast designs in Canva
3. 3 Meta ads

   • Campaign structure and audiences
   • Pixel and conversions
   • Ad testing
4. 4 Google ads

   • Search ads and keywords
   • Performance Max campaigns
   • Conversion tracking
5. 5 TikTok and short video

   • Video ideas that travel
   • Fast editing in CapCut
   • TikTok ads
6. 6 Analysis and optimisation

   • GA4 and reporting dashboards
   • Cost per customer and return on ad spend
   • Weekly optimisation decisions
7. 7 Capstone project

   • A full campaign for a real brand
   • Presenting results
   • Trainer feedback

Tools you'll use

• Meta Ads Manager
• Google Ads
• TikTok Ads
• GA4
• ChatGPT
• Canva
• CapCut

This course is for you if you are

• Anyone starting a career in digital marketing
• Business owners running their own ads
• Marketers adding AI to their work
• Content creators who want to understand ads